Presented by Alger
Technology    September 24, 2015
Smaato Ad Report Shows Big Growth On The Mobile Web
Posted by Anthony Ha

Ad spending on the mobile web doubled in the first half of 2015 (compared to the same period last year), according to a new report from Smaato.

Specifically, Smaato saw its total ad spend split between 62 percent on apps and 38 percent on the mobile web. So the mobile web is still pretty far behind, but it’s doing better than it was in 2014, when the breakdown was 72 percent apps versus 28 percent mobile web.

more

By clicking on this link you are now leaving ThinkFurtherAlger.com. The reference to a link to a third party website shall not constitute an endorsement of, or representation or warranty by Alger regarding such websites, the contents of the websites, the views expressed by the creators or contributors to such websites, the products or services of the websites or the operators of the websites. Your access to and use of such linked websites is governed by the terms of use and privacy policies of those sites, and shall be at your own risk. Alger disclaims responsibility for your use of such websites, including the privacy policies and customer information practices of such third-party websites.